Doha
F&B. A launch system, not a retainer that posts food photos and hopes.
Public Instagram still of Al Zouzou Qatar. Header and first grid row — not a follower count, and not the Dubai account.
Public Instagram @alzouzouqatarContract digital marketing manager, August 2024 to February 2025. Brand identity, a cohesive digital presence, and the first weeks of demand — not a content calendar with no till.
The published operator record is QAR 500,000 in sales within two months. Local SEO and loyalty work sat next to the ads. SOPs so the front of house did not invent a new process every night.
If the problem is a quiet dining room after a loud opening in Doha, start with a 60-day launch brief — or Agency Second Opinion if an agency already sits in the ads account.
What the two months were
- QAR 500,000 in sales in two months.
- Brand identity and paid social, not a photographer on retainers.
- SOPs for digital and customer engagement so the launch did not die in the inbox.
Real figures from inside the operation. A second restaurant will not automatically print the same number.