Doha
Qatar F&B with an app. Sales had to move, not just the grid.
Public Instagram still of the brand. Header and first grid row — not a follower count.
Public Instagram @wzn.qaMarketing Manager, January to August 2025. Instagram, Snapchat, and the rest of the paid stack, plus the mobile app for subscriptions and the actual user journey — not a content calendar parked next to a dead checkout.
The published operator record is nearly 45% sales lift within three months. Retention and re-engagement sat next to acquisition. B2B corporate meal plans sat next to B2C.
If a Doha food brand already spends and the till is quiet, this is the launch-and-operate pattern — or Agency Second Opinion if an agency already owns the ads account.
What the eight months were
- Nearly 45% sales lift in three months.
- App and subscription path, not only reels.
- Seasonal on-site video and a monthly reel calendar that had to serve the till.
Real figures from inside the operation. A second food brand will not automatically print the same percentage.