Gulf clinics often run Meta in mixed language and land everything on an English site. The ad did fine. The page did not.
AI Search makes this worse, not better. Assistants cite the page they can parse. If the Arabic facts are missing, the citation goes to a competitor who wrote them.
Modern Standard Arabic on the website. Khaleeji in Gulf ads. Levantine when the campaign is for the Levant. Mixing those on one URL confuses both humans and models.
The Digital Consultant builds the bilingual page as part of the clinic loop, then runs the inbox that page dumps into.