5 September 2026

If the diagnostic never clears anyone, it is a sales trap. The fee is fixed. The useful verdict is sometimes “keep them.”

Clinic owners already paying a retainer are right to be suspicious. The person offering to audit the incumbent is also the obvious replacement.

The way through that is not a softer headline. It is a fixed fee, a written keep / fix / replace, and a public sentence: if their ads work, I will tell you to keep them.

Access still gates the clock. Meta partner, analytics read, WhatsApp export. Without those, a 10-day promise is fiction.

Abdallah Banna, The Digital Consultant, Doha. The software in the loop is WhatsApp One. The audit is Agency Second Opinion.

A second opinion that can tell you to keep your agency · The Digital Consultant